Lexus Teams With SNL Writers Paula Pell And James Anderson For Second Season of “Hudson Valley Ballers”
Luxury automaker Lexus promotes "innovation" by featuring inspiring original media via its L/Studio...
Steve Hall
Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.
Witty CSX Web Series ‘The Intermodals’ Explains Intermodal Transportation
The transportation company gets creative with a Thomas-the-Tank-Engine style animated video series....
Honda’s “Random Acts of Helpfulness” Surprise Deserving Dads on Father’s Day
A Southern California dealers' group solicits nominations via social media, then showers the lucky fathers with gifts....
Esurance Makes Heartfelt #EqualDreams Argument For Same Sex Marriage In Advance Of Supreme Court Ruling
The Allstate company expresses solidarity with the LGBT community at a time when same-sex marriage is part of the national discussion....
Vodka Brand’s Online Game Encourages Players to #DropThatBeat At The Right Moment
The Bacardi brand targets clubbers with an interactive game tied to the DJ culture....
George Clooney’s Casamigos Tequila Launches #HouseOfFriends Social Media UGC Campaign
The campaign for the celebrity-owned tequila brand kicks off with stylish and star-studded social media around the idea of friendship....
Pep Boys #MotorOilMasterpiece Campaign Gifted 100 Dads With Motor Oil-Drawn Recreations Of Their Favorite Car
The car care company manages to celebrate dads and cars while tying the messaging back to its brand promise with a dose of recycled motor oil....
Nexcare Bandages Video Campaign Asks Millennials “What Will Nexcare Nana Do Next?”
The 3M brand highlights its bandages' long-lasting and tough nature by featuring an equally long-lasting and tough stuntwoman....
Coca-Cola Will Donate $1 For Every Social Media Share This #ReachUp Special Olympics Video Receives
Coca-Cola burnishes its image as a supporter of worthy causes by using an inspirational song to promote its Special Olympics...
Cute Kids Tell Bad Dad Jokes In Social Campaign For Appliance & Electronics Brand
The regional retailer employs corny humor and adorable children to connect with Father's Day gift givers....
San Diego Zoo Takes Southern Californians On Safari Without Leaving The State
The world-renowned zoo promotes itself to folks within driving distance with a stunt and advertising support....
LED Light Brand Teams With Abby Wambach For Light Bulb Shootout Video
As the FIFA Women's World Cup gets underway in Canada, Cree capitalizes on interest by featuring a member of the U.S. team....
Home Improvement Store Creates Camera-Equipped Birdhouses That Tweet
It's spring -- a time for birdsong and DIY building projects. One retailer has combined these two trending topics for a Twitter campaign....
This Lacoste Interactive Tennis Match Doubles As An E-commerce Clothing Site
The French fashion brand's "lookbook" lets you interact with a group of male models using a tennis ball on the screen....
NBC Stunt Promotes Stanley Cup Coverage By Surprising Hockey Fans With The Actual Stanley Cup
The sports network partnered with Stun Creative to give hockey enthusiasts in a focus group the shock of a...
Hanes Will Send You To Disney If You Find Lost Socks In The Park
The clothing company conducts a social media contest using lost sock selfies....
WWF Taps Those With Nearly Extinct Family Names To Save Nearly Extinct Tigers
The wildlife advocate uses unique data to help people empathize with a species in danger of disappearing....
Cleaning Product Brand Launches “Cleanest Twitter Account” With Automagically Appearing Images
The brand's feed may look like it's solely tweeting blanks, but clicking reveals surprises and chances to win....
Mobile Emoji App Helps Abused Kids Express Themselves
A non-profit helping troubled kids uses a keyboard app to encourage honest communication....
California Milk Processors Target Hispanics With $2,000 Scholarship Contest
The "Got Milk?" brand is partnering with Latina mom bloggers to spread the word about the bilingual art contest....