You vs. data: Where people fit in modern retail marketing strategy
Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and...
Steve Tutelman is the COO of Sidecar, a technology company that supercharges e-commerce marketing for retailers. Previously, Steve held executive roles at several retail businesses, including Govberg Jewelers, WineAccess, and Lifeshield. Steve contributes regularly to Marketing Land as well as Sidecar Discover, a publication covering research and ideas shaping digital marketing in retail. He stays sharp helping Sidecar’s retail customers maximize returns from their paid acquisition investments.
Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and...
Contributor Steve Tutelman explains how voice search is bringing marketers closer to the...
Columnist Steve Tutelman examines retailers’ Google Shopping performance from Thanksgiving to Cyber Monday, revealing how consumers are changing...
Shoppers expect visuals to cater not just to product search, but also to discovery. Columnist Steve Tutelman examines how this impacts holiday...