Who should optimize content: SEOs or content writers?
Search engine optimization (SEO) and content marketing have a lot of overlap, but they're still separate disciplines. Columnist Stoney deGeyter...
Stoney deGeyter
Stoney deGeyter is president of Pole Position Marketing, a leading online marketing strategy company established in 1998 and currently based in Canton, Ohio.
I love pay-for-performance SEO — but I won’t do it. Here’s why.
Even though pay-for-performance may sound great in theory, contributor Stoney deGeyter says the reality is that the marketing provider ends up...
7 questions your customers ask, and how your website must answer
All customers have questions about your company and its offerings -- whether they know it or not. Columnist Stoney deGeyter shows how you can answer...
6 battles your content must fight and how to equip it for victory
Attracting eyeballs isn't enough. Is your content actually converting visitors? Contributor Stoney deGeyter walks you through six things your content...
11 proven digital marketing strategies you’re (still) not using
From content marketing to SEO and conversion optimization, contributor Stoney deGeyter lays out key strategies that you can't afford to...
13 uses for keyword research to help you win in the search engines
Google may have shifted its focus from keywords to "entities" in recent years, but columnist Stoney deGeyter reminds us that keyword research is...
The crazy-effective 12-month digital marketing campaign schedule
Getting long-lasting results in digital marketing takes time. Columnist Stoney DeGeyter outlines his own successful process for an ongoing year-long...
Why idiots love their office but hate their website
Are you putting more money into your office than your website? Don't be an idiot. Columnist Stoney deGeyter explains why your web presence is more...
The complete guide to mastering conversion optimization
How do you turn traffic into converting customers? Columnist Stoney deGeyter outlines how you can improve your visitors' experience both before and...
How your web presence can become the undisputed champion against big brand Goliaths
Outperforming your big brand competitors may seem like an impossible task, but contributor Stoney deGeyter believes that with a little work, you can...
How to amplify your already spectacular SEO to be super-crazy successful
You've done everything right with your SEO, but you're still not getting the results you want — what gives? Columnist Stoney deGeyter discusses the...
5-Point Online Marketing Training Regimen
Columnist Stoney deGeyter offers some pointers on how to get your website into tip-top shape to help you compete in online...
Jump-Start Your SEO With These 6 Surefire Tactics
Every site has different SEO needs, but contributor Stoney deGeyter provides some quick wins to get your SEO program started on the right...
Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization
Columnist Stoney deGeyter believes we have moved beyond "traditional" keyword optimization and should now focus more on building topical authority....
Mobile Vs. Desktop: Mobile Won, But You Might Still Be Losing
Columnist Stoney deGeyter argues that in order to succeed with digital marketing, we may need to shift our mindset from "mobile-friendly" to "mobile...
Mix It Up: 75 Content Ideas To Keep Visitors Engaged
Tired of writing the same old, boring blog posts over and over again? Get some inspiration from contributor Stoney deGeyter's massive list of content...
12 Ways To Mine Your Own Mind For Content Ideas
Got writer's block? Not sure what to do for your next blog post? Columnist Stoney deGeyter discusses his simple yet effective tactics for repurposing...
Don’t Go Into Web Marketing Blind — Use Checklists!
Some people are just checklist people. I’m one of them. I do everything from a checklist. I have a chore checklist, a checklist for work, and...
100+ Questions You Must Ask When Developing A Website
As a long-time web marketer (since 1998 — that’s like 160 internet years!), I’m a bit of a stickler for things that impact my...
