The 4 Cs: A recipe for precise remarketing campaigns
A lot has been said about how to best structure search and shopping campaigns, but what about remarketing campaigns? Columnist Susan Waldes discusses...
Susan Waldes
Susan Waldes has worked in the search engine marketing industry since 1999; she joined Five Mill Marketing as SVP of Client Services in April 2014 after 3 years serving as Director of Client Services at 3Q Digital.
The Never-Before-Seen AdWords Data Points That Have Been Quietly Rolled Out To Your Account
Columnist Susan Waldes dives into the new Report Editor in AdWords and explores the new data points available to AdWords...
Gmail Ads: What’s New (And Not New) With This Native Ad Type
Gmail Ads, formerly known as Gmail Sponsored Promotions, are now a standard part of the AdWords toolbox. Columnist Susan Waldes explains how they...
Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 2
As interest surrounding GSP grows, columnist Susan Waldes shares some tips on how you can take this new ad platform to the next...
Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1
Now that GSPs are available to all advertisers, columnist Susan Waldes shares what she's learned from participating in the lengthy beta....