5 ways one entrepreneur used Instagram to build a powerful network of contacts
In an interview with columnist Sweta Patel, marketer and influencer Amar Patel shares his top tips for Instagram marketing...
Sweta Patel is a startup marketing advisor and founder of Silicon Valley Startup Marketing. She has consulted for more than 200 early-stage startups and high-growth companies.
In an interview with columnist Sweta Patel, marketer and influencer Amar Patel shares his top tips for Instagram marketing...
Sometimes CMOs get caught up in the all-important task of marketing their company's brand. But columnist Sweta Patel says if you want to be a...
From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are performing on...
It's a question that plagues every content marketer: How do you increase engagement on Facebook? Contributor Sweta Patel shares tips to help you...
When you're just getting your business off the ground, it's essential to have a data-driven marketing strategy in place. Contributor Sweta Patel taps...
How can marketing better align with sales? Contributor Sweta Patel walks you through the ins and outs of building a lead-scoring plan and the metrics...
Some marketers hurtle headlong into gathering leads without considering the strategic framework surrounding the effort. Contributor Sweta Patel...
Contributor Sweta Patel walks you through the three main social media attribution models to help you understand which approach will work best for...