What should you do with all those ‘Likes’? How to spin social followers into gold
Sure, you may have plenty of social fans, but are you turning that follower count into revenue? Contributor Tamar Weinberg explains how you can...
Tamar Weinberg
Tamar Weinberg is a professional hustler and author of The New Community Rules: Marketing on The Social Web. She blogs about all things tech, productivity, and social media customer success at Techipedia. She can be found on Facebook, Twitter, and LinkedIn, among other sites.
Snapchat launches new features, including Paperclips for links within Snaps
Now, marketers and any content creators can add links to their...
Report: 67% of US marketers have paid to promote video on Facebook in past year
A new Animoto survey shows marketers are focused most on Facebook but plan to boost social video investments on YouTube, Twitter and Instagram,...
After recent News Feed changes, Facebook offers guidance for publishers
Recent changes to target clickbait, misinformation and sensationalism may have some publishers...
Facebook tests its News Feed with a new form of Related Articles
Facebook will show additional articles related to topics many people are talking about before a user clicks to read a...
Twitter Lite launches to serve slow broadband networks and expensive data plans
Twitter Lite allows smartphone users in countries with slow speeds and expensive data plans to take advantage of the network without the hassles and...
LinkedIn introduces lead gen ad offerings
Pilot program with 50 companies led to strong cost-per-lead performance, LinkedIn...
Reddit launches a new self-serve ad platform
New platform offers changes to how advertisers are billed, how campaigns are created and how metrics are...
Facebook expands branded content program, will mark posts as ‘paid’
Facebook is opening branded content to more brands, updating policies and making it more obvious when a post has been paid...
Periscope launches analytics dashboard & activity tab for video creators
Twitter-owned Periscope is growing up a bit today with a new dashboard that collects several data points to show creators how viewers are engaging...
Facebook’s new in-app camera brings more Snapchat functionality into its mobile app
Facebook has come out with a variety of features to enhance videos and pictures that continue to blur the lines between it and Snapchat....
Twitter to bring pre-roll ads to Periscope videos
Pre-roll ads will be shown on both live videos and...
Facebook will let publishers show more ads in Instant Articles
Facebook is giving more flexibility to publishers within its Instant Articles feature, allowing extra manual and automated monetization methods....
Survey: Snapchat is a fleeting hobby, and ads don’t stick
A recent survey by Fluent found that Snapchat is definitely popular among the younger demographic -- but it may just be a...
Report: Facebook activity dwindles in 2016, influencer marketing is up
Mavrck has shown that Facebook activity has declined from 2015 to 2016, with fewer posts and engagement across the...
Facebook’s ad policies revised to encourage inclusion and diversity
Facebook's ad policies have been updated to increase opportunity and prohibit...
Twitter’s safety updates address user bans, abuse and safe search
Twitter's latest updates address the harassment concerns that have plagued users on the network over the past several years....
Facebook updates News Feed algorithm to show more timely and authentic stories
Facebook's combating fake news by improving its News Feed algorithm based on two new signals....
Snapchat launches new Facebook-inspired ad technology platform
Snapchat has launched a bigger and better advertising platform that aims to grow revenues....
Facebook updates News Feed algorithm to focus on video completion rates
Facebook is now using an evaluative criteria known as "percent completed" to see whether to surface video in the News...