Taylor Peterson is Third Door Media’s Deputy Editor, managing industry-leading coverage that informs and inspires marketers. Based in New York, Taylor brings marketing expertise grounded in creative production and agency advertising for global brands. Taylor's editorial focus blends digital marketing and creative strategy with topics like campaign management, emerging formats, and display advertising.
In a flooded social landscape, Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and prioritize...
The acquisition will give advertisers the ability to use Amazon’s data from searches and purchases to target audiences beyond its own...
The cyber attack comes on the heels of the company's recent acquisition of Pexels and Pixabay, underscoring Canva's efforts to engage more marketers...
The tool is designed to identify potential reach from linear TV ads, giving advertisers visibility into how the campaigns would perform on Roku's...
PubMatic's Q1 2019 QMI report expects video ads on mobile devices to exceed $29 billion in 2019...
OOH TV ads shown to narrow the gap between passive observation and actionable engagement among millennials....
The tools are designed to give advertisers more functionality around privacy regulations, new linear TV placements and consolidated TV...
On mobile devices, video saw the sharpest growth in the format category, up 65% in revenue compared to the year...
Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video inventory,...
Among other announcements, YouTube said the change is aimed at addressing the varied interests of fans and providing new sponsorship opportunities...
The test is running in the U.S. to promote branded and original content, but could expand to other brands in the coming months....
Report from the Association of National Advertisers and White Ops says safety measures are working to mitigate ad...
The ads.txt standard will be the default setting for campaigns in Display & Video 360 as of...
The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet GDPR...
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the Lightning...
The partnership is designed to give auto advertisers on Spotify deeper insights and targeting...
Fortune favors the influencer – especially when combined with an unusual experiential marketing tactic and a new pair of sneakers....
Less than 1 percent (8 per thousand) of apps have adopted app-ads.txt correctly, according to the...
Local businesses advertising on the platform can bring customers to their front door with programmatic placements and richer analytics that include...
Highlights from the first Snap Partner Summit include new AR experiences, upgrades to the company’s Lens Studio, a robust scanning feature for...
