Supercharge your email marketing with Google AdWords
Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the...
Todd Saunders
Todd is the CEO at AdHawk, a digital advertising software that aggregates and optimizes digital ad data. Before taking the startup plunge, Todd spent worked on the AdWords team at Google, where he helped high growth startups and small businesses with their digital advertising strategies. He is an expert at optimizing advertising accounts and improving ROI.
3 last-minute Google Shopping tricks to level up your account for the holidays
Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some...
5 non-traditional skills to look for in a PPC account manager
You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these skills -- among others --...
Got amazing content but no leads? 5 ways to rethink your paid strategy
Content marketing isn't easy -- especially if you don't have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to...
5 successful B2B AdWords best practices for any company
For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips that will keep...
3 free AdWords testing tools to adopt today
Columnist Todd Saunders discusses the importance of data-fueled decision-making with regard to ad copy and suggests a few tools to help you test and...
The eerie future of AdWords targeting
As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate...
The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target...
The way-too-early AdWords holiday testing guide
Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you...
The right way to get dynamic with Google AdWords
Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work...
3 Google AdWords hacks to drive high-quality leads
You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested...
What Kobe Bryant can teach you about succeeding with AdWords
Want to become an AdWords all-star? Columnist Todd Saunders shows the lessons that search engine marketers can learn from a basketball...