Marketing and culture: The key drivers of growth
Columnist Travis Wright summarizes a fireside chat at the MarTech Conference with Dun & Bradstreet CMO Rishi Dave, who explained why data should be...
Travis Wright
Travis Wright -- Venture Catalyst, Keynote Speaker, CMTO, StandUp Comic, Marketing Technology Entrepreneur, Data & Analytics Geek, Startup Growth Hacker. Business Journalist. Smart Ass.
The impact of GDPR on marketing technology and cybersecurity
How should you prepare for the European privacy regulation going into effect next year? Contributor Travis Wright explains the GDPR's provisions and...
Why brands should embrace UGC as part of their marketing strategy
Columnist Travis Wright says harnessing the power of user-generated content will increase engagement and consumer trust and ultimately drive...
What I’ve learned from growing and unfollowing over 250,000 followers on Twitter
Why would you want to purge your Twitter feed? Columnist Travis Wright explains how Twitter helped him build industry relationships -- and why he...
11 marketing technologies & resources you probably haven’t heard of yet
What are some of the hottest martech tools you should know about? Columnist Travis Wright rounds up his top picks to help you boost your marketing...
Introducing the “Influencer Marketing Technology Landscape”
How do you know which influencer technology platform is right for you? Columnist Travis Wright summarizes a new guide that aims to demystify the...
Using data science to improve your enterprise paid search marketing results
As QuanticMind looks to move in on Marin Software's territory, which platform is right for you? Columnist Travis Wright explains how data science can...
Why CRM, Marketing Automation and Tag Management Are Foundations Of The Marketing Technology Stack
How do you build a solid martech stack? Columnist Travis Wright discusses the three components that you can't ignore when it comes to a strong...
What The Unofficial Death Of Google+ Means For Marketing
As the Google+ we knew splits up, what's the lesson learned? Don't put all your digital marketing eggs in one basket, advises columnist Travis...
Digital Marketing’s Secret Sauce Shouldn’t Be So Secret
Transparency and training are the keys to digital marketing client success, contends contributor Travis...
5 Things University Marketing Programs Aren’t Teaching (But Should)
With online marketing changing at such a rapid pace, it's hard for educators to keep up. Columnist Travis Wright suggests ways business schools...
The Content Analytics Tool To Rule Them All?
Are you spending too much time on content analysis? Contributor Travis Wright describes a tool that might make your content marketing life a lot...
Growing Marketing Technologists & The Future Of Modern Marketing
How do you find that unicorn employee who is both marketing-savvy and technology-savvy -- the marketing technologist? Contributor Travis Wright...
Questions To Ask About Your Biggest Marketing Technology Challenges
What happened in the marketing technology industry? If it was made for, well, marketers, why is it so freaking hard for traditional marketers to wrap...
The Weird Al Yankovic Social Media Case Study
Weird Al Owns Social Media Content creators, social media strategists and PR professionals should fall to the feet of Weird Al and lap up his...
Removing The Fog From The Marketing Cloud
Consider this: just 20 years ago, a retailer having a website was a huge novelty. Back then, the main purpose was to connect customers to service...