Automate omnichannel marketing strategies to improve the customer journey

As consumers interact more and more across all channels, and sometimes even multiple channels at the same time, it’s more important than ever for e-commerce and retail marketers to devise a strategy for how they will create a unified message for their consumers across all channels.

This white paper from Emarsys answers common omnichannel marketing questions to help you get started:

• What is omnichannel marketing?
• How should e-commerce and brand marketers view omnichannel marketing?
• How should marketers apply, and automate, omnichannel strategies to improve the customer journey?

Visit Digital Marketing Depot to get this MarTech Today white paper.

About The Author

Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.