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A balanced approach to data-driven SEO

SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results.

Ryan Shelley on December 13, 2017 at 2:55 pm

We have nearly unlimited access to information and data. For search marketers, this can be a blessing or a curse. It’s very easy to get sucked into the never-ending pool of data — but this rarely, if ever, benefits our work. So how do we protect ourselves from information overload?

Futurologist Alvin Toffler predicted in 1970 that the rapidly increasing amounts of information produced would eventually cause people problems. More than a few times, I’ve found myself overwhelmed and overloaded with information, and my guess is that you have also experienced this phenomenon.

If you take your SEO seriously, then you understand the necessity of tracking your efforts — after all, data is at the core of good SEO.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Ryan Shelley

Ryan Shelley is the founder of Shelley Media Arts, LLC. He is passionate about helping and educating businesses owners and other digital marketers on how they can use inbound marketing, SEO and web design to grow their businesses.