• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Retail

Holiday Retailer 2016 begins: It’s beginning to look a lot like Christmas…

As we kick off our Holiday Retailer coverage for 2016, we encourage e-commerce marketers to tune in and keep checking back for news you can use, as well as the latest developments in the space.

Pamela Parker on July 15, 2016 at 10:30 am
  • More
holiday-retailer2016-main-1920

No matter the marketing discipline, preparation is a key ingredient for success. That’s the philosophy behind the annual midsummer kickoff of our Marketing Land Holiday Retailer coverage, which brings you the latest news, as well as expert insights — all designed to ensure you’re ready to employ the most effective digital strategies and tactics for the upcoming winter shopping season.

Though e-commerce seems like old news — we’ve been buying things online since the ’90s, after all — it’s still changing every day due to new technologies and developments in consumer behavior. And the good news is that it’s continuing to grow.

According to US Census Bureau estimates, e-commerce revenues in the first quarter of 2016 increased 15.2 percent from the first quarter of 2015, while total retail sales increased just 2.2 percent in the same period. In Q1, 7.8 percent of total sales took place on electronic platforms.

2016-07-11_16-10-49

That growth is being driven by many factors, and among them is innovation on the part of retailers and retail marketers. There are so many ways consumers are empowered to shop today: on their desktops or on their mobile devices; using free shipping offers or shipping “clubs” like Amazon Prime or same-day store pickup; on websites, via apps or using voice commands. And the more choices consumers have regarding their path to purchase, the more challenges retailers face in managing and tracking what’s happening.

These are the very challenges that our special section was designed to address. Not only will our news coverage let you know about all the new opportunities unveiled by publishers and tool companies, but our columnists will get down and dirty and explain realistic ways of employing these new marketing methods. Or they may even help you decide that, given your vertical and your goals, they’re not worth pursuing at all. Whew!

As a retail marketer, you’ve got lots of decisions to make to gear up for the winter shopping season. Let Marketing Land’s Holiday Retailer provide insight and guidance to make those decisions easier and more effective.

We’re starting Holiday Retailer with a bang today, offering you an updated holiday marketing checklist from contributor David Rekuc, along with James Green’s lessons from the 2015 season and tips on beating Amazon from Mike Sands. Stay tuned in the coming months for everything retailers need to know to thrive in 2016.



About The Author

Pamela Parker
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces Martech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land, Marketing Land, MarTech Today and Digital Marketing Depot. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

Related Topics

About Marketing LandChannel: RetailE-CommerceHoliday RetailerMarketing Land on Instagram

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

White Papers

  • The Six Principles of Building a Memorable Customer Experience
  • 5 Reasons Agencies Adopt Marketing Automation
  • How to Land Higher-Paying Clients: A 7-Step Framework to Grow Your Agency
  • B2B Marketing Trends Shaping 2021
  • State of Email Marketing 2021 Report
See More Whitepapers

Webinars

  • Crawl Your Way Towards Better Search Results With Dynamic Rendering
  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research
Receive daily marketing news & analysis.

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.