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Best practices for qualifying your link opportunities

So, you've got a list of potential linking partners, but how do you qualify them? Columnist Ryan Shelley shares his process.

Ryan Shelley on January 10, 2018 at 2:59 pm

Links are an essential part of the internet. In the early days of the web, links were not seen as “ranking signals” but as relevant connections and partnerships between sites. As links have become a dominant part of the search ranking algorithms, many have turned their focus to acquiring as many links as possible.

But link building is more than a game of seeing who can acquire the most. It’s about creating the right connections that benefit each website, as well as their users. Before you start building links aimlessly, here are some tips on how to qualify your link prospects.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Ryan Shelley

Ryan Shelley is the founder of Shelley Media Arts, LLC. He is passionate about helping and educating businesses owners and other digital marketers on how they can use inbound marketing, SEO and web design to grow their businesses.