Brands Wanting More Leverage On Pinterest Should Follow The Lead Of Better Homes & Gardens

Social media metrics firm Unmetric evaluated over 5,000 branded Pinterest pages to determine which brands are leading on the social networking site built on images. The data gathered spanned from all time up until March 14, 2013 to identify the top five brands in five different categories: most followers, most comments, most likes, most pins and most repins. Of all the brands succeeding on Pinterest, Better Homes and Gardens made the most appearances, showing up in three of the five categories.

The report revealed that brands with fashion, recipe, home and wedding boards score the highest across all metrics, with the Heels.com board winning the No. 1 spot for most pins, and Better Homes and Gardens taking the No. 1 and No. 2 spots for boards with most repins. Better Homes and Gardens’ Blogger Recipes We Love board had over a million repins, more than double their Blogger Faves from BHG.com board that took the No. 2 spot.

With 160,120 likes, Swarovski’s Wedded Bliss board ranked at the top of the list for boards with most likes. Better Homes and Gardens also took the No. 2 and No. 3 spots on this list, and ranked No. 4 for boards with most comments. Purex Promotion’s board ranked No. 1 for most comments, followed by an HTC Mobile board and Mashable’s Tech and Gadgets board.

The No. 1 most popular board by followers was L.L. Bean’s Woodland Creatures with more than 4.5 million followers. Jetsetter made its only appearance in the report with its Daily Moments board ranking No. 2 for most popular boards with 4.3 million followers.

According to Unmetric CEO and co-founder Lux Narayan, “Unmetric’s Pindustry Report reveals how consumers are participating in defining a brand’s image, bringing both sides closer together in the form of lasting engagement.”

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About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.