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Beyond the AI hype: AI is here and now, and adoption is rising
Think artificial intelligence is the next big thing? Contributor Jim Yu explains it's already being widely employed and will soon be a must-have for your marketing stack.
There is no doubt that AI is the topic that is going to dominate 2018 – I think we can all agree on that. According to IDC, the adoption of cognitive systems and AI will drive worldwide revenues from nearly $8 billion in 2016 to more than $47 billion in 2020.
However, much of what I see in the news is hype and predictions about the future of AI. While that is great to see, little is said about the reality that AI is already here — it is all around us, and early adopters are already winning the race to integrate AI technologies into their marketing technology stacks.
In this article, I will share some insights into how and where AI technology is making the biggest impact and why I expect AI to take center stage as marketers look for smarter and deeper insights to power the personalization of the customer experience.makers’ buy-in.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.