Beyond keywords: What really matters in SEO content

Just when we thought the saying “Content is king” was gone for good, there it goes showing its sneaky little face again in the search engine optimization (SEO) world.

Bearing in mind also that “Content is queen,” it appears that content is, in fact, pretty danged important — so important that a new sub-industry has squeezed its way into the search engine world: SEO content writing.

Otherwise referred to as “SEO copywriting,” SEO content writing has a bad reputation for being chock-full of keywords and little else. Though this may be more of a stereotype than reality, there is something to be said for going beyond keywords to write high-quality content that attracts new customers AND is SEO-friendly.

What’s the deal with ‘high-quality’ content?

The focus is typically on “high-quality” content — a term that becomes more subjective by the minute. It leads to questions like

• What really makes SEO content “high-quality?”
• Is it measurable?
• More importantly, can it be recreated again and again?

The standard formula of:

[Read the full article on Search Engine Land.]

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About The Author

Jessica Foster

Jessica is an SEO content writer and content marketing strategist at Keys&Copy – a content agency that helps marketers get the best ROI on content for their clients. She is a regular contributor to Search Engine Land and other industry-leading blogs. When she’s not writing, she’s likely jet-setting across the world, laptop in tow.