Get the most important digital marketing news each day.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.

Beyond keywords: What really matters in SEO content

Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines.

Jessica Foster on May 9, 2018 at 10:52 am

Just when we thought the saying “Content is king” was gone for good, there it goes showing its sneaky little face again in the search engine optimization (SEO) world.

Bearing in mind also that “Content is queen,” it appears that content is, in fact, pretty danged important — so important that a new sub-industry has squeezed its way into the search engine world: SEO content writing.

Otherwise referred to as “SEO copywriting,” SEO content writing has a bad reputation for being chock-full of keywords and little else. Though this may be more of a stereotype than reality, there is something to be said for going beyond keywords to write high-quality content that attracts new customers AND is SEO-friendly.

What’s the deal with ‘high-quality’ content?

The focus is typically on “high-quality” content — a term that becomes more subjective by the minute. It leads to questions like

What really makes SEO content “high-quality?”
Is it measurable?
More importantly, can it be recreated again and again?

The standard formula of:

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Jessica Foster

Jessica Foster is the Founder and lead SEO Strategist at Keys&Copy - an SEO agency with a focus on content marketing and SEO copywriting. She is also the founder of TrueToast Magazine, an online resource for and by millennial entrepreneurs. She lives in the very beautiful and very hipster Seattle, Washington.