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SEO

From big to small: 5 free image compression tools reviewed

Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five free image compression tools and notes their impact on page speed.

Tom Demers on October 19, 2017 at 4:51 pm
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Recently, I’ve found myself focusing more and more on optimizing page load times. Improving page speed is something that is generally pretty easily understood by clients, and it positively impacts user experience and conversion as well as SEO.

The challenge, frequently, can be that some elements of improving page speed can require significant input from development resources (e.g., prioritizing visible content, eliminating render-blocking JavaScript or CSS).

But there’s one element of page speed optimization that even non-technical marketers and content creators can contribute to: image optimization. As Kristine Schachinger points out in her excellent article on image optimization, resizing and compressing images can often be the easiest and highest-impact action for speeding up pages on your site.

Schachinger does a great job of outlining image compression and resizing best practices, but once you know which images need work (or if you just have some new images to add to your site), what’s the best tool for actually compressing images?

Since image compression can be such an easy win, I wanted to test the capabilities of five different free, standalone image compression tools that writers, designers or marketers can use to ensure that they’re keeping their image file size in check.

[Read the full article on Search Engine Land.]


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Tom Demers
Tom Demers is the co-founder and managing partner of Measured SEM and Cornerstone Content. His companies offer paid search management, search engine optimization (SEO), and content marketing services to businesses of varying sizes in various industries.

Related Topics

Channel: SEOSearch Marketing Column

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