BIMI launches to add trusted logos to emails
The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email trust.
If you get an email from Amazon, how do you know it’s actually from the ecommerce giant?
You could look for the “@amazon.com” domain. And now you will have another option, if the new BIMI approach catches on.
BIMI — which stands for Brand Indicators for Message Identification — is a new open standard for logo display in emails that was announced this week. It provides that the brand’s logo appears next to the email subject line in your inbox and in the upper left corner (outside of the email body) once you open the missive.