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BIMI launches to add trusted logos to emails

The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email trust.

Barry Levine on March 30, 2018 at 10:50 am

If you get an email from Amazon, how do you know it’s actually from the ecommerce giant?

You could look for the “@amazon.com” domain. And now you will have another option, if the new BIMI approach catches on.

BIMI — which stands for Brand Indicators for Message Identification — is a new open standard for logo display in emails that was announced this week. It provides that the brand’s logo appears next to the email subject line in your inbox and in the upper left corner (outside of the email body) once you open the missive.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.