Bing rolls out ‘Sportscaster’ Messenger bot for March Madness
Bing's bot lets fans follow their favorite NCAA men's basketball team and will send a message if a team advances in the tournament.
Just in time for the NCAA men’s basketball tournament, Bing has launched a “Sportscaster” Messenger bot to help fans stay updated on their favorite teams, players and game schedules.
According to the announcement, users can search “Bing Sportscaster” to find the bot on Facebook Messenger, and, from there “…start the conversation.”
Bing says users only have to tell the bot the name of the team they want to follow, and it will return relevant results, including player information and game schedules.
Bing says the Sportscaster bot will message a user if the team they are following advances to the next round of tournament play. It also has integrated Bing Predicts technology to offer insight into which teams are most likely to win.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.