Bing rolls out ‘Sportscaster’ Messenger bot for March Madness

Just in time for the NCAA men’s basketball tournament, Bing has launched a “Sportscaster” Messenger bot to help fans stay updated on their favorite teams, players and game schedules.

According to the announcement, users can search “Bing Sportscaster” to find the bot on Facebook Messenger, and, from there “…start the conversation.”

Bing says users only have to tell the bot the name of the team they want to follow, and it will return relevant results, including player information and game schedules.

Bing says the Sportscaster bot will message a user if the team they are following advances to the next round of tournament play. It also has integrated Bing Predicts technology to offer insight into which teams are most likely to win.

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Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.