Get the most important digital marketing news each day.
The Blogger’s Guide To Nofollow Links
Do nofollow links make you cringe? You're not alone. But columnist Pratik Dholakiya explains why they're not so bad and how they can actually boost your site.
A nofollow link is the stuff of nightmares for SEOs.
It’s like a big slap in the face with the oiliest, wettest fish you’ve ever seen. Why?
Because when a link is put into nofollow tags, it basically says to a search engine, “Hey, don’t count this link!”
That means you miss out on that little boost of link juice you’d normally get, and there is no change in your SEO. But if they’re such a nightmare, why do they exist?
Google brought these tags in to prevent spam, meaning that a black-hat SEO couldn’t spam the heck out of a link across comments and social and anywhere else a link can possibly show up.
If you’ve ever left your blog alone for longer than a week, you know about the kind of spam I’m talking about:
On the whole, SEOs hate getting their links nofollowed, because it goes against their idea of what a link should be.
However, that view is slowly but surely starting to change.
While nobody is going out of their way to obtain nofollow links, it’s not the end of the world. And they can still be really beneficial for blog sites.
Because, for you, a link isn’t just about getting that boost in SEO rankings. It’s much, much more.
In the rest of this article, I’ll show you the five ways nofollow links can be great for you.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.