Brainshark, Highspot join their products into ‘only complete sales enablement solution’
While the products remain independent, an integrated version combines sales training, content creation and organization, and publishing.
It’s difficult to imagine or remember a time when salespeople went into the field, armed only with the brochures or printouts they could carry.
Now, they can choose from a wide variety of digital sales tools. This week, two of those tools are coming together into a new integration that they say offers something new.
Waltham, Massachusetts-based Brainshark is known for providing sales skills and training, coaching, content curation and publishing, while Seattle-based Highspot has focused on organizing, finding, customizing, sharing and analyzing sales content.
Now, the two companies are announcing an integration that encompasses all those functions. They unveiled a strategic partnership back in October, and today they are showing the first implementation.
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