Brainshark launches AI-powered analysis of sales reps’ self-assessment videos
The automated analysis of word choice, presentation complexity, emotions and personality complements the feedback by human supervisors.
Brainshark’s platform focuses on the training of sales reps, who often upload videos of themselves trying out elevator pitches or answering specific client questions.
The problem, Senior Product Manager Mark Yacovone told me, was that Brainshark’s client companies said reps weren’t getting feedback fast enough because of the volume of videos or their supervisors’ schedules.
This week, the Waltham, Massachusetts-based company is adding AI to its platform for the first time, in the form of a Machine Analysis engine that automatically screens the videos to provide an initial layer of feedback. The company says no one else offers this kind of automated machine analysis and feedback of self-assessment videos.