Get the most important digital marketing news each day.
Branch now offers its Deep Linked Email solution on a majority of ESPs
The company says it makes it easy to set up deep links to apps from links inside emails, which are mostly read on mobile devices.
Let’s say you open an email on your phone about a new travel package to Italy. You click on a link in the email, and it takes you right to a screen in the Hipmunk travel app with the specific flight and hotel info.
That’s a key scenario for Branch’s Deep Linked Email solution, now available via eight additional Email Service Providers following an announcement this week by the Palo Alto, California-based company.
Branch said the new integration with the eight providers — Blueshift, Epsilon, Mailjet, Mailgun, PostUp, Sailthru, Vero and Zeta Global — means that its solution is now available on a majority of ESPs (email service providers), given that it is already offered on providers like SendGrid and Oracle Responsys.
Using the Deep Linked Email dashboard, a marketer can configure whether a click in the email link takes the user to an installed app, to the screen in the appropriate app store to download the app if the app is not installed, or to a related web page. With the new ESP partnerships, Branch is also announcing easier ways to configure deep linking settings in its dashboard.