Branch now offers its Deep Linked Email solution on a majority of ESPs

Barry Levine on
  • Categories: A-From MTT, Channel: Email Marketing, Mobile Marketing, Mobile Marketing: App Indexing & Deep Links
  • Let’s say you open an email on your phone about a new travel package to Italy. You click on a link in the email, and it takes you right to a screen in the Hipmunk travel app with the specific flight and hotel info.

    That’s a key scenario for Branch’s Deep Linked Email solution, now available via eight additional Email Service Providers following an announcement this week by the Palo Alto, California-based company.

    Branch said the new integration with the eight providers — Blueshift, Epsilon, Mailjet, Mailgun, PostUp, Sailthru, Vero and Zeta Global — means that its solution is now available on a majority of ESPs (email service providers), given that it is already offered on providers like SendGrid and Oracle Responsys.

    Using the Deep Linked Email dashboard, a marketer can configure whether a click in the email link takes the user to an installed app, to the screen in the appropriate app store to download the app if the app is not installed, or to a related web page. With the new ESP partnerships, Branch is also announcing easier ways to configure deep linking settings in its dashboard.

    [Read the full article on MarTech Today.]


    About The Author

    Barry Levine
    Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.