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Brand Networks lets AI run social ads in its new platform
Marketers set the budget total and the goals, the Boston-based company said, and the platform’s intelligence does the rest.
For over a decade, Brand Networks has offered a platform that provided its own tools for advertising on the major social networks.
This week, the company is introducing Iris, a new platform that employs artificial intelligence to assist marketers’ campaigns, utilizing the existing ad-buying tools on Facebook, Instagram, Snapchat, Twitter, Pinterest and LinkedIn.
The strategy, the Boston-based firm says, went from “let’s build the best Facebook and Snapchat tools in one platform” to “let’s build tech that takes advantage of the free tools” now available on the platforms while using AI to improve performance.