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Brandwatch, Crimson Hexagon join Twitter’s channel partner program
With Sprinklr, Sprout Social and Conversocial, these social analytics firms will have early access to Twitter data and product development.
Twitter announced Wednesday two more participants in its new channel partner program, Brandwatch and Crimson Hexagon.
This brings to five the number of channel partners. Sprinklr, Sprout Social and Conversocial were announced earlier this year, and Twitter said at the time:
We are investing in deeper partnerships with a few select solution providers (including Sprinklr, Sprout Social, and Conversocial) to help brands realize greater value from our data and platform. As an example, our new Sprinklr channel partnership is focused on driving marketing innovation for large enterprises. This partnership [with Spinklr] is a multi-year deal, totaling more than $90 million, with collaboration in product development, sales, and marketing.