Bridg announces ‘first CDP’ for brick-and-mortar retailers
Coupled with a CRM, the new platform will link deterministic and probabilistic profiles of customers to help target active as well as lapsed ones.
Customer data platforms (CDPs), where all customer-related data is centralized, are a booming category. But, although CDPs can include offline data, they have been focused primarily on providing their repository for online campaigns and use cases.
Now, Santa Monica-based Bridg has announced a CDP optimized for use by brick-and-mortar retailers, which it says is the first of its kind. The CDP, with an accompanying customer relationship management (CRM) system, is expected to be released this fall.
Since 2012, founder and CEO Amit Jain told me, his company has been focused on providing a customer identification platform for physical stores.
Previously, it created both deterministic and probabilistic profiles of customers, centered around their point-of-sale data.
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