Buffer Adds Analytics Upgrade For Twitter, Facebook & LinkedIn Shares

The popular social sharing app Buffer has launched a new set of “buffer analytics” designed to give users more data on their shares. Buffer, a freemium tool, helps users schedule and share their own messages and content from around the web. All shares that happen through buffer will not feature unique data from each network.

Here’s how it works for each of the following social networks:

Twitter

Previously buffer users could see clicks and Retweets from an article on a bit of a delay. With new buffer analytics users will now be able to track the following in real-time:

• clicks
• Retweets
• mentions
• reach
• favorites

Users can also see all interactions from users and quickly thank them or follow them directly from buffer. Here’s a look at a sample Tweet:

Facebook

Much like Twitter, every Facebook update will be remembered and analyzed with buffer. The Facebook elements tracked are:

• comments
• likes
• clicks
• reach
• shares

Much like Twitter, additional expansion can occur to show all users who’ve liked/commented/shared a post:

LinkedIn

The current LinkedIn analytics landscape outside of link shortening is nearly non-existent. However, buffer has implemented near real-time data quite similar to the Facebook view. Items tracked include:

• comments
• likes
• clicks
• potential
• reshares

Like all other implementations, each post can be expanded to view more share data.

For more information see the official buffer blog post.

About The Author

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.