Buffer & Mention Partner Up To Combine Their Social Media Monitoring & Publishing Powers

Today, Buffer, a social publishing tool, and Mention, a social monitoring tool, are integrating with each other with the goal of adding value to each service. Before the integration, the  two tools  fulfilled two very important (yet different) social needs. Since inception Buffer has excelled at publishing and scheduling across a variety of social accounts. […]

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Buffer-Mention

Today, Buffer, a social publishing tool, and Mention, a social monitoring tool, are integrating with each other with the goal of adding value to each service. Before the integration, the  two tools  fulfilled two very important (yet different) social needs. Since inception Buffer has excelled at publishing and scheduling across a variety of social accounts. On the other hand Mention  has helped brands listen to social conversation and monitor brand mentions. With this integration users will have access to both tools in one place.

screen-mention

Buffer users will now be able to see a stream directly in Buffer so they can listen to their audience, allowing for smarter publishing. Monitor integration will allow for Buffer scheduling from within Monitor apps. Mention’s CEO & Co-founder Edouard de la Jonquière, stated the following on the integration:

“The first step for us was to become the most powerful platform for everyone to get alerted when their name, their company or competitor’s name – or even broader subjects, are being mentioned on the web. The next natural step is to help them react and share these mentions. By integrating the best service to do this, Buffer, we’re pushing our platform forward.”

This integration will be quite beneficial for Buffer who has been building for the business space recently. Having the ability to monitor user mentions within Buffer should be immensely important for brands using Buffer for Business.

For more information see the official page on Mention.

 

 

 

 


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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