Case study: On-page + off-page SEO working together = success

Eric Enge on
  • Categories: A-From SEL, Channel: SEO, Channel: SEO, Search Marketing Column
  • I encounter many people who believe the basic blocking and tackling of search engine optimization (SEO) execution is losing its value, but I find doing this basic hard work still works incredibly well.

    In today’s post, I’m going to share a case study of a travel site whose business plan incorporates a straightforward approach to creating highly differentiated content on their site and then promoting that content effectively. They believe in building and marketing content with a high focus on the end user, and as you will see, the results are impressive.

    [Read the full article on Search Engine Land.]


    About The Author

    Eric Enge
    Eric Enge is General Manager of Perficient Digital, a full-service, award-winning digital agency. Previously Eric was the founder and CEO of Stone Temple, also an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is the lead co-author of The Art of SEO, a 900+ page book that’s known in the industry as “the bible of SEO.” In 2016, Enge was awarded Search Engine Land’s Landy Award for Search Marketer of the Year, and US Search Awards Search Personality of the Year. He is a prolific writer, researcher, teacher and a sought-after keynote speaker and panelist at major industry conferences.