Case study: On-page + off-page SEO working together = success

Eric Enge on
  • Categories: A-From SEL, Channel: SEO, Channel: SEO, Search Marketing Column
  • I encounter many people who believe the basic blocking and tackling of search engine optimization (SEO) execution is losing its value, but I find doing this basic hard work still works incredibly well.

    In today’s post, I’m going to share a case study of a travel site whose business plan incorporates a straightforward approach to creating highly differentiated content on their site and then promoting that content effectively. They believe in building and marketing content with a high focus on the end user, and as you will see, the results are impressive.

    [Read the full article on Search Engine Land.]

    About The Author

    Eric Enge
    Eric Enge is the CEO of Stone Temple Consulting, an SEO consultancy outside of Boston. Eric also writes for The Digital Marketing Excellence blog and can be followed on Twitter at @stonetemple.