CDP AgilOne partners with Criteo to prevent wasting ads on an already-sold customer
Since it tracks offline purchases as well as online activity, the CDP can tell the remarketer when the sale has already been made.
Customer data platform (CDP) AgilOne announced this week a new partnership with remarketing platform Criteo.
AgilOne said this is the first and only integration that Criteo has undertaken specifically for full-profile CDP use cases.
If you visit the website of a retailer who subscribes to Criteo’s platform, look at a page for a Roadmaster bike and leave the site without buying, Criteo will then follow you on other websites with remarketing ads for that bike.
But you may have quit the site to immediately go out to a local brick-and-mortar bike shop and buy a Roadmaster. That’s where AgilOne’s integration comes in, CEO and founder Omer Artun told me.