Cedato launches Video Supply Path Optimization in its new premium marketplace
The Tel Aviv-based video ad platform says this is the first SPO for video.
Cedato is out this week with an open version of its private video ad supply-side marketplace, along with what it says is the first supply path optimization (SPO) for video ads.
The video ad platform’s previous marketplace was a private one for its own clients. That’s now called Cedato X Direct, and the new open marketplace — featuring premium inventory — is branded as the Cedato X Marketplace.
But the Tel Aviv-based company is pointing to its new, built-in Video Supply Path Optimization (VSPO) as a key differentiator.
Chief Marketing and Business Development Officer Dvir Doron told me the VSPO is designed to make life easier for demand side platforms (DSPs).
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.