Cedato offers Video Tech Stack for Publishers
This is the first such package by the native video provider for mid-tier site and app publishers.
Native video provider Cedato is out this week with a Tech Stack for Publishers that is designed to increase its customer base among mid-sized publishers of sites and apps.
This all-in-one stack contains features that the firm has been offering to its upper-tier clients, CMO Dvir Doron told me. But the new version is simplified in implementation, pricing and usability. A publisher can utilize the package with one tag, avoiding the need to integrate components.
There is a video player to deliver video ads or content, a video ad server, a hybrid video header bidding engine with client- and server-side features, outstream video units, an open API for developing custom outstream formats, and a self-service user interface.