Clinch launches tool to dynamically generate ads for Instagram stories
The firm says this is the first such tool to automate the creation and optimization of media ads for Instagram Stories at scale.
Clinch, which provides a platform for generating data-driven variations of interactive media, said this week it has added functionality that lets advertisers dynamically create a variety of video/carousel ads for Instagram Stories, which it says is the first tool of its kind.
The New York City-headquartered company offers marketers tools for developing dynamic creative for Facebook, Instagram, YouTube and programmatic channels like exchanges or over-the-top (OTT) television. It recently released software called Clinch for Facebook that dynamically creates video/carousel ads for that platform.
To use the Instagram Stories tool, a brand first works with the Clinch team to create an interactive template for the 6-to-15-second ad, to which are attached sources for content assets like photos, videos or previously created graphics.