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Closing the marketing skills gap: 3 talent acquisition strategies, Part 3
In Part 3 of a series on the strategic marketing operations leader, contributor Debbie Qaqish discusses the challenges of finding the right talent and outlines three strategies to help you build a high-performing team.
Once a year I teach a class in the MBA program at the College of William and Mary in Virginia. For the last seven years, my charter has been to introduce MBA students to the real world of B2B marketing. This year, I brought a special guest to help me talk about this real world: Dan Brown, VP of marketing operations at Verint. In addition to having him give the class an overview of his role as a marketing operations leader and what he is responsible for, I requested that he be prepared to talk about career strategies for the students.
Imagine my surprise when Brown began to talk about careers in marketing operations, and he looked the class straight in the eye and said, “Let me begin by saying, I would not hire anyone in this class.”
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