ColorTV adds search to its OTT services with purchase of Guidebox
The acquisition means that ColorTV now can use search results to focus its program recommendations or content promotion for online TV services.
Founded in 2012, Guidebox provides search for more than 50 TV services on Roku, Apple TV, Amazon Fire and other platforms. In other words, if you go into Roku and search for a given program, you’re using Guidebox. The search service can also be used to find content across apps and platforms.