How companies are using chatbots for marketing: Use cases and inspiration
In Part 1 of a series, columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales, explaining what you can learn from them.
As businesses continue to find ways of cutting costs and improving customer engagement, chatbots have become a leverage point among large companies such as WhatsApp and Facebook. These conversational agents, using text or voice commands to answer queries or guide consumers with their purchases, serve as alternative solutions to customer service representatives.
As Pete Rojwongsuriya of Travelistly told Forbes, “Bots have been around for ages but the reason why it is trending now is that the advancement of AI seen on products such as Google Assistant and Siri that have gone beyond a fad to become a useful product with real impact on the mass.”
In this article, I’ll present three real-world chatbots or virtual assistants that deliver ROI to their companies. These examples serve as use cases for companies considering adopting chatbot technology in their operations. Each example includes a company description, chatbot/virtual assistant design and purpose, value proposition (tangible business results) and key questions and takeaways to consider when considering its adoption to your enterprise.
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