• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Martech: Content

Constant Contact launches new integrated tools designed to connect SMBs with customers

The platform announced new, integrated capabilities, including social media, ad management, SEO and more.

George Nguyen on October 17, 2019 at 2:48 pm
  • More

Email platform Constant Contact has added a slate of new capabilities to its interface, including social media and ad management, local search, SEO, and landing page tools to help centralize digital marketing efforts for small businesses.

Why we should care

“Once a small business has built an online presence, getting found online and driving customers to their business is an essential next step as they look to compete in a world where 87% of shoppers begin product searches on digital channels,” said Jeff Fox, CEO of Constant Contact parent company, Endurance International Group.

If Constant Contact is able to effectively unite these disparate channels in one interface, small businesses will have a more localized hub from which they can manage multiple aspects of their online marketing. They may also be able to use Constant Contact’s email marketing platform to continue to engage customers reached via these new integrations.

More on the tool’s features

Social ads. Businesses can create and manage their ad campaigns on Facebook and Instagram. 

Social posts. Businesses can create, publish, schedule posts and engage with their followers on Facebook and Instagram.

Google Ads. After connecting their Google Ads account, providing basic information and setting a budget, businesses can use Constant Contact’s tools to automate their keyword planning and bidding.

Google My Business. A GMB listing can be generated directly through the interface, from which businesses can also manage their Google business profiles and monitor analytics.

SEO features. Constant Contact’s tools will analyze your site and provide a recommendations dashboard.

Landing pages. The tool will also help small businesses create a landing page that promotes a single call-to-action to visitors.  



About The Author

George Nguyen
George Nguyen is an editor at Third Door Media, primarily covering organic and paid search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.

Related Topics

Channel: Martech: ContentContent & WritingContent MarketingEmail MarketingMarketing ToolsMarketing Tools: GeneralMarketing Tools: Social Media

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

White Papers

  • The Six Principles of Building a Memorable Customer Experience
  • 5 Reasons Agencies Adopt Marketing Automation
  • How to Land Higher-Paying Clients: A 7-Step Framework to Grow Your Agency
  • B2B Marketing Trends Shaping 2021
  • State of Email Marketing 2021 Report
See More Whitepapers

Webinars

  • Crawl Your Way Towards Better Search Results With Dynamic Rendering
  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $99

h
Receive daily marketing news & analysis.

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.