Get the most important digital marketing news each day.
Consumer citations are the future of local SEO
What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column.
In the world of search engine optimization (SEO), a citation is a direct mention of a specific brand within an online platform. Some of the more common examples of online citations are comments published within a community blog about a favorite local coffee shop or an unpleasant experience working with a franchise outlet.
Citations serve as contextual forms of content that are recognized and indexed by search crawlers. On a local level, citations have the ability to improve organic visibility for small businesses and community brands alike.
Consumers mentioning a local brand within an online platform can offer a number of benefits that ultimately allow small businesses to increase their visibility within each major search engine.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.