Content Analytics launches retailers’ Scorecards for brands’ product pages
The Scorecards notify brands about missing images, wordy product titles, lack of reviews and other content issues that could affect sales.
Content Analytics provides content management and analytical tools for brand product pages on big retailer sites.
For instance, Samsung might use Content Analytics for managing the content of the page about its Galaxy Tab smartphone on the Walmart site.
The four-year-old Content Analytics is one of several content/analytics tools provided by such major retailers as Target, Amazon, Walmart and Best Buy, for brands like P&G, Levi’s, Mattel, Pfizer and others.
This week, the San Francisco-based company is adding another resource to its toolbox. Called VendorSCOR, it automatically generates Vendor Scorecards about a product page that an online retailer could send to its brands. Content Analytics says this is the first solution for generating these kinds of report cards.