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Content Analytics launches retailers’ Scorecards for brands’ product pages

The Scorecards notify brands about missing images, wordy product titles, lack of reviews and other content issues that could affect sales.

Barry Levine on October 31, 2017 at 1:47 pm

Content Analytics provides content management and analytical tools for brand product pages on big retailer sites.

For instance, Samsung might use Content Analytics for managing the content of the page about its Galaxy Tab smartphone on the Walmart site.

The four-year-old Content Analytics is one of several content/analytics tools provided by such major retailers as Target, Amazon, Walmart and Best Buy, for brands like P&G, Levi’s, Mattel, Pfizer and others.

This week, the San Francisco-based company is adding another resource to its toolbox. Called VendorSCOR, it automatically generates Vendor Scorecards about a product page that an online retailer could send to its brands. Content Analytics says this is the first solution for generating these kinds of report cards.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.