Content Marketing Output Surged 35% In 2015, While Engagement Dropped 17% [Report]
"The Content Marketing Paradox" report from TrackMaven found, as content marketing efforts increased, activity around content dropped.
A new report from digital marketing solutions provider TrackMaven reveals brands increased their content marketing output by 35 percent per channel in 2015, while engagement dropped 17 percent.
According to TrackMaven’s findings, as content creation surged in October, engagement dropped to its lowest point.
“At the peak in October 2015, the average brand generated 87.5 social media posts per channel per month,” says TrackMaven. The same month, engagement levels dropped to their lowest levels, with 2.19 interactions per post per brand, per 1,000 followers on average.
“There is a limit to how much content can be consumed, liked, shared, etc.,” says TrackMaven, “Brands and social networks alike are competing for their share of engagement.”
2015 Content Marketing: Output vs. Engagement
Using its software, TrackMaven analyzed 50 million content marketing pieces posted across Facebook, Twitter, Instagram, Pinterest, LinkedIn and on blogs by nearly 23,000 brands. Its report findings are based on more than 75 billion interactions generated from content published throughout 2015.
Find out what TrackMaven’s “The Content Marketing Paradox” report revealed around social media content trends at: Facebook Delivered Triple The Engagement Over Twitter On Branded Content In 2015 [Report].
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.