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Content Marketing That Drives Conversions
Live Webcast: Thursday March 10, 2016 - 1:00 EST (10:00PST)
Relevant, engaging content now plays a critical role in nurturing prospects into the purchase funnel to become customers. How can marketers produce, distribute and optimize well-defined content assets — including blogs, email, infographics, landing pages and videos — to create deeper prospect engagement and contribute to business goals and bottom-line results?
On Thursday, March 10, join Rachel Rosin, Act-On Software’s Web and Content Optimization Manager, and Travis Piepho, Founder and Partner at Prospectr Marketing, as they offer practical solutions to these content marketing challenges. You’ll learn:
- What makes content engaging and relevant to prospects.
- How to execute persona-driven lead nurturing campaigns.
- How to track and measure the impact of content marketing on conversions.
Register now for “Content Marketing That Drives Conversions,” produced by Search Engine Land’s sister site, Digital Marketing Depot, and sponsored by Act-On Software.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.