Get the most important digital marketing news each day.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.

Cortana comes to Android’s lockscreen, Siri does some new tricks

comScore estimates roughly half of all search queries will be voice-initiated by 2020.

Greg Sterling on March 29, 2017 at 10:20 am

Earlier this year we reported that Cortana was coming to the Android lockscreen. Now it has officially launched.

Here are some of the things you can do with Cortana “above the lock”:

Get your schedule/see your day at a glance.
Get and set reminders.
Interact with and add to lists.
Get answers to questions.

Microsoft previously announced that Cortana has 145 million users across its ecosystem, including on Windows 10 machines, Android, iOS and the Xbox. There will also be standalone Cortana hardware devices using the Cortana SDK.

It’s not clear how many Android users will download Cortana and opt in for the lockscreen experience. The Google Assistant does essentially the same things as Cortana and is native to Android. But the lockscreen strategy does help differentiate Cortana from the Google Assistant, which currently doesn’t offer much “above the lock” functionality.

Separately, Apple released its iOS 10.3 update. It includes a wide range of new features, with a number of Siri-related upgrades:

Support for paying and checking status of bills with payment apps
Support for scheduling with ride-booking apps
Support for checking car fuel level, lock status, turning on lights and activating horn with automaker apps
Cricket scores and statistics for Indian Premier League and International Cricket Council

Virtual assistants and voice search constitute one of the hottest and most competitive segments today, with Amazon expected to sell its 20 millionth Alexa-powered device at some point this year. Moreover, comScore estimated that roughly half of all search queries will be initiated through voice by 2020.

About The Author

Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.