• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Mobile Marketing

Cortana For Android, iOS Coming Very Soon, Windows 10 To Sync With iPhones, Android

Microsoft is making Windows 10 cross-device friendly. To that end the new operating system will work with Android and the iPhone to sync and make content available across all devices simultaneously. This is both smart and strategic for the company. Redmond has announced a new Phone Companion app within Windows 10 that will connect PCs to mobile devices, […]

Greg Sterling on May 26, 2015 at 9:59 am
  • More
Cortana for desktop

Microsoft is making Windows 10 cross-device friendly. To that end the new operating system will work with Android and the iPhone to sync and make content available across all devices simultaneously. This is both smart and strategic for the company.

Redmond has announced a new Phone Companion app within Windows 10 that will connect PCs to mobile devices, regardless of OS:

That’s why we’re announcing a ‘Phone Companion’ app built-in to Windows 10, which will help you connect your Windows PC to whatever phone you own– whether it’s a Windows phone, Android phone, or iPhone.

Windows 10 Phone companion

Apple offers something similar with its Continuity feature. However that doesn’t work with non-Apple devices.

In addition to putting Cortana on Windows 10 PCs, as previously reported Microsoft formally announced a Cortana app for Android and iOS:

Today, we’re announcing a Cortana application for Android phones and for iPhones which works as a companion to Cortana on your Windows 10 PC. The ‘Phone Companion’ app on the PC will help you install the Cortana app from the Google Play or Apple App Store onto your phone so you’ll be able to take the intelligence of Cortana with you, wherever you go.

Microsoft says that the Android version of Cortana will be available “at the end of June.” The iPhone version won’t be available until “later this year.” Cortana is also integrated into Microsoft’s new Edge browser.

Google previously said the company wasn’t concerned about Cortana on Android devices. For one thing it won’t have the level of device integration that Google Voice search and Google Now do. I’m hoping that Cortana on the iPhone will be genuinely powerful and “threatening” to motivate Apple to invest more in Siri to make “her” more effective.

Cortana is powered in part by Bing and so Cortana on Android and iOS is another way to get Bing and Bing search results in front non Microsoft smartphone users.

Postscript By Danny Sullivan: One of the primary ways that Cortana learns how to predict and suggest information someone might want is by scanning email on their Windows devices. This means in order to do the same on iOS and Android, it would ideally scan email on those devices. However, it’s unclear that it will be able to do so.

Microsoft does offer its Outlook mail app for iOS and Android. Cortana presumably would integrate with that, reading email sent into Outlook. But many on iOS and Android will use the iOS Mail or Android Gmail apps, instead. It’s not clear if Cortana will tap into those apps.

We’ve asked Microsoft for more about this, but it referred us back to its blog post today, which doesn’t cover it. It also didn’t answer whether the restriction that prevents Cortana from interacting with any Yahoo Mail account has been or will be lifted.


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

Apple: iPhoneApple: SiriChannel: Mobile MarketingMicrosoft: CortanaMicrosoft: MobileMicrosoft: WindowsMicrosoft: Windows PhoneMobile Marketing

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

White Papers

  • The Six Principles of Building a Memorable Customer Experience
  • 5 Reasons Agencies Adopt Marketing Automation
  • How to Land Higher-Paying Clients: A 7-Step Framework to Grow Your Agency
  • B2B Marketing Trends Shaping 2021
  • State of Email Marketing 2021 Report
See More Whitepapers

Webinars

  • Crawl Your Way Towards Better Search Results With Dynamic Rendering
  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $99

h
Receive daily marketing news & analysis.

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.