The cozy life of the mobile ad fraudster and how legit marketers can disrupt it
Ad digital ad fraud gains steam on mobile, columnist Michael Thomas discusses the implications for marketers and the collaborative steps we need to take to come up with a solution.
If you’ve been a member of the digital marketing industry, read any marketing publications, dialed into any partner calls, attended any relevant conferences and so on, I’m sure you’ve come across the industry’s hottest topic: fraud.
Year over year, this topic has become synchronous with the industry, and it’s now just another talking point alongside monthly budget, KPIs and header bidding. A lot of great conversations are being had by resident experts surrounding fraud, and in turn, there are a lot of great articles and webinars to help marketers try to combat the “f” word.
While digital ad fraud isn’t a new issue, it has recently picked up traction on mobile, as more and more consumers are spending endless hours on their smartphones and tablets. This younger channel is great for marketers because it provides advertisers with unprecedented opportunities to reach their desired audiences.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.