How to create content to support local SEO and rock the rankings

Kristopher Jones on
  • Categories: A-From SEL, Analytics & Marketing Column, Channel: Local, Channel: SEO, Google: SEO
  • The rise of mobile search has led to many changes in SEO, but none more dramatic than the area of local search.

    By now, most of us are familiar with the Google update known as Pigeon. Launched in 2014, it allowed greater search visibility for local directories, which helped local search engine optimization (SEO) establish a foothold. With mobile usage surpassing desktop and Google reporting more than one-third of mobile searches local related, it’s no wonder local SEO has become an important part of an SEO’s overall strategy.

    [Read the full article on Search Engine Land.]


    About The Author

    Kristopher Jones
    Kristopher Jones is a serial entrepreneur, angel investor, and best-selling author of "SEO Visual Blueprint" by Wiley (2008, 2010, 2013). Kris was the founder and former CEO of digital marketing and affiliate agency Pepperjam (sold to eBay) and has since founded multiple successful businesses, including ReferLocal.com, APPEK Mobile Apps, French Girls App, and LSEO.com, where he serves as CEO. Most recently, Kris appeared on Apple's first TV Show, "Planet of the Apps," where he and his business partner, comedian / actor Damon Wayans, Jr., secured $1.5 million for an on-demand LIVE entertainment booking app called Special Guest.