Cyber Monday 2014 Biggest E-Commerce Day Ever: Desktop Spending Climbs To $2 Billion [ComScore]
This year's Cyber Monday was the only day ever to surpass $2 billion in online desktop spending.
According to ComScore’s latest e-commerce report, Cyber Monday was the biggest online shopping day ever.
ComScore says desktop online spending reached more than $2 billion on Monday, a 17 percent increase over last year’s Cyber Monday revenue.
This year’s Cyber Monday wasn’t the only day to set a new e-commerce record over the holiday weekend. The Saturday following Black Friday was the first ever billion-dollar online shopping day reports comScore.
Online desktop spending during the five days from Thanksgiving through Cyber Monday reached $6.6 billion this year, a 24 percent increase compared to the same time period last year.
Tracking the first 31 days of the holiday spending season starting in November, a total of $26.7 billion has been generated online so far, representing a 17 percent increase compared to the same period last year.
Any notion that Cyber Monday is declining in importance is really unfounded, as it continues to post new historical highs and reflects the ongoing strength of online this holiday season.
Gian Fulgoni, comScore’s chairman emeritus, disputed the idea that this year’s lagging holiday retail sales reports reflects a weak consumer economy.
Instead, Fulgoni claims comScore is witnessing an “accelerated” shift to online buying from brick-and-mortar stores, “The data we’re seeing suggest it may be more a change in shopping behavior than lack of consumer demand.”