Good morning, ready for Marketo’s migration to Email 2.0?  

Marketo’s June ’19 release is coming in hot with a range of platform enhancements designed to give users more efficient workflows and creative flexibility. Chief among the updates is Marketo’s transition to Email 2.0, new partner integrations and richer image editing capabilities through Adobe’s Creative Cloud. For digital marketers still using Email 1.0 ­­– fret not. Email 2.0, which offers improved capabilities and responsive templates, is still fully compatible with 1.0. But make sure to turn it on in your Marketo subscription in the coming weeks – the 1.0 version will no longer be available after June 1.

Is cross-screen ad buying keeping you up at night? This week, Google introduced new tools in Digital & Video 360 geared at streamlining omnichannel TV buys. The tools provide advertisers with more functionality around privacy regulations, new linear TV placements and consolidated TV buying. As marketers, we know by now that the world of programmatic TV buying can be a black hole of obscurity and open ends – but any tools that can help ease the friction while enabling more efficient workflows might be worth exploring.

Keep scrolling for more news on why Facebook is suing an analytics company, and what Twitter is doing to curb misinformation around vaccines.

Taylor Peterson,
Deputy Editor

Pro Tip

Ensure your brand story flows across mediums

“Your brand story cannot afford to be medium-centric. It must be medium-agnostic. That is, it should flow smoothly across all mediums, from blog posts to social media interactions to video storytelling,” says Noble Digital founder Allen Martinez.

“This flies in the face of the age-old advice to choose a medium and stick with it. True, some mediums may not offer value to you. However, that is not the case for all of them. A good creative strategy takes into account the various platforms that work for your organization, as well as your audience, and then builds across them all at once.”

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Social Shorts

Safety First

Facebook sues analytics company. Facebook announced last Friday it had filed a lawsuit against Rankwave, a data analytics company in South Korea. Facebook said the company failed to comply with Facebook data policies in relation to its advertising and marketing services. “Rankwave failed to cooperate with our efforts to verify their compliance with our policies, which we require of all developers using our platform,” wrote Facebook’s director of platform enforcement and litigation Jessica Romero, “By filing the lawsuit, we are sending a message to developers that Facebook is serious about enforcing our policies.”

Twitter addresses misinformation on vaccines. Twitter has launched a new tool designed to deliver credible public health resources when someone searches keywords related to vaccines. “If you search on, there’s a pinned Tweet with information from trusted partners,” writes Del Harvey, Twitter’s VP of trust and safety. The social media site partnered with the U.S. Department of Health and Human Services to create the tool, and has made it available in the U.S., Canada, UK, Brazil, Korea, Japan, Indonesia, Singapore, and in Spanish-speaking Latin American countries. Twitter has also removed auto-suggest queries likely to direct individuals to non-credible comments and information about vaccines. “We understand the importance of vaccines in preventing illness and disease and recognize the role that Twitter plays in disseminating important public health information,” writes Harvey.

More restrictive Facebook Live policies. Facebook is pulling in the reins on its Live policies, now enforcing a one-strike rule. “From now on, anyone who violates our most serious policies will be restricted from using Live for set periods of time,” writes Facebook’s VP of integrity Guy Rosen. Previously, content violations on Live involved the video being removed. Accounts were only blocked from using Facebook Live if they repeatedly violated content policies. This new restriction means Facebook is taking more immediate action against accounts live streaming offensive content. Facebook said it plans to extend these restrictive measures by preventing those same people — anyone blocked from using Live — from creating ads on the platform.

What we're reading

We've curated our picks from across the web so you can retire your feed reader

‘They threw every option at the wall’: How Walmart is narrowing the delivery gap with Amazon – Digiday

TV’s Tectonic Shift Just Happened – Forbes

Facebook Joins Other Tech Companies to Support the Christchurch Call to Action – Facebook

Behind Twitter’s Plan To Get People To Stop Yelling At One Another – BuzzFeed

True Marketing Personalization Takes Talent, Technology and Empathy – CMS Wire

AI translation boosted eBay sales more than 10 percent – The Verge

Bringing Data’s Power To The People – AdExchanger

I Wanted to Convert on Your Landing Page, But I Couldn’t. Here’s Why. – Unbounce