Data-Driven ROI & Avoiding the Creep Factor – September 10 Webcast
How data can help strengthen customer relations without crossing the personal privacy line.
The latest technology can track a consumer from one device to the next, one search to the next, creating a wealth of individual search information. This rich data gives marketers the ability to develop a unique on-site and off-site retargeting program for each consumer’s next purchase move.
But, how do you take advantage of all this information for marketing purposes while respecting someone’s privacy?
In this Digital Marketing Depot webcast, panelists Thad Kahlow and John Timmerman explain how analytics can provide better information to allow businesses to capitalize on opportunity as it happens, create strategies for sustained growth and address issues in real-time before they become a bigger problem.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.