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Data as the new currency: Three keys to CMO success in 2017
What are the martech trends that will shape digital marketing in 2017? Columnist Jim Yu believes data insights will fuel marketers' strategy and business success.
For many marketers, the web finally matured in 2016, with digital marketing the driving force behind many brands’ online success.
Marketing budgets have risen for the third year in a row, increasing from 11 percent last year to 12 percent of company revenue, according to Gartner’s CMO Survey for 2016–2017.
As chief marketing officers plan where to invest their marketing budgets in 2017, I share some insights on marketing and technology trends that will help CMOs fuel continued digital transformation.
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